Instagram is notorious for not being link-friendly, but this facade is quick to fade.
Sure, you can’t link a standard Instagram post, but this doesn’t mean the platform can’t drive significant traffic to your site.
Let’s move to the ways to drive more traffic using Instagram:
1. Instagram Bio
When you originally set up your Instagram profile, you likely added a link to your site and it’s been there ever since. We can make this link more eye catchy by adding:
- “Click our link in bio to find out more about…”
- “Read the full story at the link in our bio.”
- “For more insights, check out the link in our bio.”
2. Tag products along with Instagram shopping
With Instagram Shopping, you can turn your feed into a storefront by tagging products to create shoppable posts:
- Up to 5 tags in standard posts or video posts.
- Up to 20 with carousel posts, which can act like a logbook for your brand.
- One product sticker in your Instagram Stories.
3. Link IGTV Posts
IGTV posts can contain clickable links in their descriptions.
But to see the description, users have to tap on the post title.
To get the most traffic, encourage viewers to open your video descriptions by adding a call-to-action in the IGTV title or tell them about the link during the video itself.
4. Add Links to Your Instagram Stories
You can add a link to Instagram Stories that will send traffic to your site if a user swipes up or clicks the native “See More” text at the base of a linked story.
To encourage your followers to visit your website, be sure to keep the base of the frame free so the “See More” text is clearly visible.
You can also add “swipe up” call-to-action stickers.
You must unlock this linkable stories feature by having over 10,000 followers or be a verified account.
5. Create Instagram Stories Highlights
This feature allows you to group stories and permanently feature them on your profile.
But not every story belongs in a highlight.
Strategically curate a library of evergreen stories you want to shine your spotlight on.
Or keep it simple and use a single story per highlight as navigation to the key categories of your website.
6. Establish Partnership with Instagram Influencers
While you work on it, partner with a brand ambassador who has the reach.
Not only can this amplify your brand message, but in parallel your sessions.
There are thousands of influencers on Instagram – but a high number of followers isn’t enough.
7. Adding Action Buttons to Your Instagram Profile
Sometimes it’s worth stopping and thinking about why you want to drive traffic.
Is it for people to contact you by phone, email, or text?
Maybe it is to book an appointment, reserve a table, or buy tickets for an event?
All these actions and more can be taken directly on Instagram with profile action buttons.
By cutting out the middle man of your website, you could drive more conversions.
8. Send Links as Instagram Direct Messages
Encourage your Instagram followers to start up a conversion with you in DMs.
You can also start the conversation yourself, for example by welcoming new followers and asking a relevant question.
It’s not efficient to type out a unique message for every new joinee.
To scale, you can set up quick replies – previously formatted text you insert into a direct message to avoid having to type the same thing over and over to different people.
Be sure to monitor your inbox daily.
Not only will you get a deeper understanding of your audience, but you will be able to link them to relevant areas of your website.
To know more about Digital Marketing or Social Marketing, follow the link below:
Q1. Which one is the easiest one to use?
ans. For this you can add the link your Instagram bio, because when people visit your page they first check your bio only.
Q2. What are your marketing tips for using Instagram?
ans. Don’t fall for Instagram’s popularity only. It’s not a platform for everyone – if your target audience doesn’t use this social media network, you may want to rethink whether you should be focusing on Instagram at all.
Q3. How do you increase your number of Instagram followers?
ans. The worst thing you can do for your brand is to buy fake followers, so don’t fall for it! If you want to grow your brand with a really engaged community, you need to be patient. Try out a few sets of hashtags and presets for photos to see how they perform. Visit the profiles of your potential followers, engage with their content, and encourage them to follow and immerse themselves in your brand. If done right, it may result in a loyal following and provide you with great user-generated content in the future.