This page we will discuss about a new feature of Google that is Google Ad Sense. And how to helps in making money and what are the features that a website should contain so that people like and go through your website.
What Is Google Ad sense?
A Google product that provides a way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites.
- If the website publisher is approved to show ads, Google gives them a piece of code to put on their site. The publisher chooses where to place ads and then earns money when visitors click on (or view, in some cases) the ads.
- Your ads may show on AdSense sites when you run a Display Network campaign.
Features of Google AdSense-
Following are the list of features provided by the Google AdSense to its users:
- Ads, assets & landing pages
- Ad groups
- Keywords
- Bidding
- Targeting
- Measure results
- Bulk uploads & edits
- Campaign settings
How it works ?
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary.
Making Money through AdSense in three steps:
Step 1- You make your ad spaces available.
You make your ad spaces available by pasting ad code on your site, and choose where you want the ads to appear.
Step 2- The highest paying ads appear on your site.
Advertisers bid to show in your ad spaces in a real-time auction. The highest paying ads show on your site.
Step 3- You get paid.
Google handles the process of billing all advertisers and networks for the ads on your site, to make sure you receive your payments.
People are becoming more selective about the time they spend online. With the average adult spending almost 6 hours per day on digital media, people are becoming wary of the internet’s impact on their lives.
Today, companies compete for users who want to curb their time online. This means businesses must incorporate website features users want without sacrificing functionality.
We found that people prioritize access to content over trendy designs and features. Overall, people prefer design elements and website functions that help them discover relevant content.
Almost two-thirds of people (63%) spend 4 or more hours a day browsing the internet for leisure. On the high end of the scale, approximately 1 in 5 people (18%) spend 10 hours or more browsing online. On the low end, 4% of people spend less than one hour of their free time browsing websites every day.
Between browsing the internet for leisure and using it at work, people spend most of their day online. Studies show that excessive screen time can be detrimental for adults. Social media websites, in particular, are facing backlash for their habit-forming design and disruption of quality, in-person social connections.
Top 6 Website Features
Consumers surveyed stated that they look out for these website features most when surfing the web.
1.Easy navigation
Almost everyone (94%) believes easy navigation is the most useful website feature. A website that’s easy to navigate provides users with faster, more efficient access to content they want.
People prefer a website with a clear menu structure that makes it easy to maneuver between pages. Amazon is known for being easy to navigate, despite its high volume of content.
2. Trendy, intuitive design and user experience
Trendy web design elements can attract your target audience to your site. Beautiful and appealing designs enhance website content and establish a good reputation for your brand.
Most people (83%) think that a beautiful and updated appearance on a website is useful.
3. Relevant and Authoritative Content
Three of the most popular web design styles are:
Flat Design: Removing drop shadows, gradients, and other textures to make objects appear two-dimensional.
Skeuomorphic Design: Making digital elements resemble their counterparts in the physical world so they look more familiar.
Rich Design: Making elements feel more tactile, three-dimensional, and usable to people navigating a website.
4. Product visuals and descriptions
Consumers think product and services visuals and descriptions are equally useful when they visit a company’s website.
Nearly everyone (91%) believes both descriptions and images are useful when browsing a website.
5. Social Media as a extension of the Business Website
Almost 40% of website users (37%) think social media profile links are extremely useful. Only 13% think they are not useful at all.
Social media account links fall below descriptions and visuals among users’ favorite website features but above “About Us” pages and company blogs.
This preference for social media may be due to the immediacy offered by platforms like Facebook and Twitter. Company social media profiles typically offer the same information as an “About Us” page on a more accessible medium.
6. Company blog
When it comes to website content, people prefer product descriptions and visualizations over company blogs – but that doesn’t mean businesses shouldn’t invest in creating blog content.
Overall, website users are split equally on whether company blogs are useful – half think they are valuable and half think they are not.
Frequently Asked Questions-
Q1. How much does AdSense pay per 1000?
ans. AdSense pays $8-20 for 1,000 views on average. The total earnings depend on the website category, the type of content you provide, the amount of website traffic, where users are located, and how ads are set up in Google AdSense to pay the most per thousand views.
Q2. How much does AdSense pay for 1 click?
ans. Generally speaking, publishers get 68%, or 51% when using AdSense for reach. Depending on the niche, the commission can go from $0.20 to $15, with an average of $3 per click for publishers.
Q3. Is AdSense safe?
ans. Google uses industry-standard SSL (secure socket layer) technology to protect every interaction you have with us. This protects your tax I.D. and other personal information.
Q4. How do free sites make money?
ans. The way most ‘free’ services make money is not by selling advertising. What they sell is access to you, and information about you to advertisers, marketers and researchers, and others. Your information is the commodity that drives the internet economy.
Q5. Which type of website is best for AdSense?
ans. A forum site
If you are not comfortable with the idea of creating your own content or managing content contributors, the next best type of site to generate AdSense revenue is a forum.
TO KNOW MORE ABOUT MAKING MONEY ONLINE, go through the link below:
Now you have known enough about Google AdSense, you can now use this new launched feature of Google – https://www.google.com/adsense/start/
