Once you created your website, now you need to write contents on the topics that people mostly search for. This will increase traffic on your website and also gain popularity. Hence, clients will increase in your digital marketing agency.
How to structure your blog
It’s important to blog about topics related to your business without being too promotional about your services.
You should focus on identifying the pain points your audience is looking to solve. This will allow you to create content that aligns with their needs.
When you are able to demonstrate your expertise and ability to solve their issues, they will naturally feel inclined to contact you.
As a digital marketing agency, there are a variety of services potential clients will want to know more about including:
- Building a website
- Running advertising campaigns
- Growing social media profiles
- Generating SEO traffic
- Capturing more leads
It’s also important to use blog formats that are both useful and easy to follow. This includes:
- Listicles
- How-to guides
- Case studies
- Resources and statistics
Finding the right search terms
SEO traffic is a great way to reach potential clients for your business, however, it is becoming increasingly difficult to rank for highly competitive terms due to the rising competition.
This is especially true for broader digital marketing terms.
Because of this, it is recommended to focus your blogging efforts on terms directly related to your digital marketing services as opposed to more generic terms.
To give you an example, consider the term “eCommerce SEO”. The top-ranking results for this keyword are massive 10,000-word guides from industry leaders and the pages have hundreds (if not thousands) of high authority backlinks.
Instead of targeting this keyword, you can target a long tail term like eCommerce SEO company, eCommerce SEO agency, or eCommerce SEO expert.
These terms have a lower ranking difficulty and you won’t have to compete with major publications or SaaS companies. This will give you a better chance of earning a page one ranking and you’ll be able to do so faster.
More Ways to Find Clients for Digital Marketing Services
Besides creating a blog and writing about digital marketing-related topics, other effective ways to get clients for your agency are:
1.Online Jobs Portals
There are also companies and individuals that post short-term and one-off tasks that do not require a full-time employee.
These short-term projects can turn into long-term engagements if the project is successful. The client will see the value you provide and you’ll be in the perfect position to pitch them more services.
Here are a few of the best job portals to get clients for digital marketing services:
- Upwork
- People per hour
2.Guest Posting on High Traffic Websites
Guest blogging is an effective way to increase the visibility of your agency. When you write guest posts for others websites you can tap into their audience base to expand your reach to new potential clients.
It also allows you to establish your business as a thought leader in the digital marketing space.
3.Advertise your Services on Facebook and Google
Paid advertisements are one of the most effective ways to grow any type of business, including digital marketing companies.
By using digital advertising platforms, you can easily reach people from all over the world.
4.Create Marketing Related eBooks
Finding clients for digital marketing agencies requires you to communicate with prospects several times before you can win their business.
Most people simply aren’t going to agree to become a client upon their first interaction with you.
Because of this, it is essential to capture contact information for potential clients so that you have the ability to communicate with them and sell them your services.
The best way to get contact information from prospects is to add lead magnets to your website. You then give these lead magnets away for free in exchange for an email address.
eBooks can be a valuable source of information and can provide much greater insights than a blog post or other forms of lead magnets like checklists or infographics.
You can promote the eBooks across your website whether in a form in your sidebar or a call-to-action at the end of blog posts.
You can also use the landing page you create for your eBook lead magnet as the target page for advertising campaigns.
5.Create Digital Marketing Courses
Online courses are great at showing your expertise in a subject matter while also providing value to your clients.
Creating a course may sound like a massive undertaking but in reality, it is not that difficult.
Like eBooks, you can begin by repurposing your existing content.
There are plenty of software platforms you can use to build and manage your course. These allow you to host the course through your own web portal or through the vendor’s website.
You can also make your course available through traditional text-based formats such as a PDF or through a series of emails.
6.Reach Out to Your Community
As your agency grows, it’s important to build a community across different platforms. You can use this community to actively engage with your audience and reach new clients.
Here are some of the best platforms you can use to find clients for your digital marketing agency:
Facebook – You can use your Facebook business page to promote your content and inform your followers about your services.
You want to actively engage with your community by responding to any comments or communications in Messenger.
LinkedIn – You can use LinkedIn to consistently publish content as you would on any other social network.
You can also grow your community by joining groups related to business and digital marketing.
Quora – Quora is a good place to connect with people looking for answers to specific questions. You can use the platform to provide value and potentially find new clients in the process.
Search the platform for questions related to digital marketing services. Create helpful answers to these questions and link back to a relevant page on your website.
7.Build Your Portfolio and Customer Testimonials
Many prospects will look at your past projects to assess the quality of your work and see if you are well suited to meet their needs.
When you’re first getting started, it can be helpful to offer your services to some initial clients for free. You can begin by reaching out to people that you know and those in your online community.
You don’t need to run a full-fledged campaign but can help them perform some small tasks that still give you the opportunity to showcase your ability.
After you’ve completed a couple of successful projects, you can ask the client to provide feedback and a testimonial.
As you begin to build your client portfolio, you can expand on your testimonials by creating case studies.
Key Learnings
Digital marketing agencies have the advantage of working remotely, allowing them to access a large client base from around the world.
The best way to get clients for a marketing agency is through blogging.
Blogging demonstrates your expertise not just through the content but through your ability to get the pages to rank at the top of Google.
5 Common traits of Digital Marketing Agency
The qualities given below must be included in your personality so as to increase your agency and can do more better in future.
1. Team of experts
The top digital marketing agencies in the world have a competing staff that has an expertise in almost all the areas of digital marketing. The staff should be such that knows the responsibilities of fellow members and work in sync with the team.
2. Great communication skills
The success of any company lies in the way they communicate internally as well externally. It also depends on how they are communicating your brand to the audience on social media platforms. Communication is said to be an inseparable part of marketing, if it not there, it’s time for you to look for other agencies in the market.
3. Creativity at par
Creativity is the other name of digital marketing. The out the box creative campaigns will make the brand stand out from the competitors. A fresh and original idea will likely win a client over more than any other marketing skill. Spotting the latest trends and linking the brand to that trend is what the top digital marketing agencies in the world call as creativity.
4. Perfection in execution
Even if the ideas are popping up, then the execution should be done properly. Many times it is being seen that the theme of a campaign is really good but the execution fails. You cannot find blunders in designing but also while boosting the post or promoting an advertisement on the social media platform.
5. Strong online presence
The top digital marketing agencies have a strong presence in the digital world. If you want to choose an agency, the best way is to look for their website and their social media profiles. If the agency is able to create a strong impact of their brand digitally, then there’s no second thought that they will take care of your brand as well.
People, nowadays are interested in watching real-time photos and videos. The agency which has caught the nerve of the audience will also do the best thing for themselves.
Frequently Asked Questions-
Q1. What is SEO?
ans. Search Engine Optimization is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines.
Q2. What are keywords?
ans. Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
Q3. Do I need a Blog?
ans. A blog is the most commonly used platform for sharing marketing content. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information.
Q4. How often should I post a blog or post on social media?
ans. Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Q5. Which social media channels should my business be using?
ans. Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic.
